LANA
MININA
marketing & digital communications expert
Personal skills
-
Strongly marked analytics and creative skills
-
Ability to work effectively in multitask environment
-
Ability to set the task and press for results
-
Strong desire of new experience and knowledge
-
Good inclinations of coaching proved by practice and certificates
-
Great persuasion and inspiration power
Professional Highlights
Both sides experience: agency and client side.
Ad-factory in one person from "hello" to "sold out":
-
New biz and accounting.
-
Creating and managing creative and strategy departments.
-
Creating the product (communication strategy
-
complex Ad and Pr program development, brand positioning and naming, copywriting).
-
New product launching.
-
High-level negotiation and presentation experience.
Experience in scale web-projects as analyst and director.
Experience in multicultural distributed teams.
Experience in IT projects.
Clients list
-
Panasonic
-
Nokia
-
Raiffeisen bank
-
Troyka Dialog
-
APC
-
BeeLine
-
Sogaz
-
Gazprom-Neft
-
Pepsico
-
AlmaFood
-
Microsoft
Competences
Here is the list of "can do" and "can manage"
Membership and status
-
Silver Mercury ad festival jury member, 2024, 2025.
-
Mentor in Skolkovo Startup Village 2022, 2023.
-
PRO BONO - Consultant of editorial of magazine "Russian Advocate".
-
PRO BONO - Literature editor of non-commercial project PROЛюди since 2022 www.pro-ludi.ru
Persona
-
I am 43.
-
Study singing and termenvox playing.
-
Write poems and prose, have one published book and the second one is preparing for publishing.
-
Know English language on advanced level, learning French.
Tg: lana_minina
Positions
Different skills, wide experienced areas of marketing and extensive knowledge give me an opportunity to seek several positions:
-
СMO in IT-company/IT-product inside any company.
-
Marketing consultant.
-
PR and content director.